Using Google to increase book visibility.

I would share a few things I learnt at the google book
partnership program talk while at the BEA NY 2009. They scan the whole book into their data base. A set default value of viewership is set by the author/publisher e.g 20%. A link with the search results can show up in the Google search window linking to a particular page of the book. Then only 20% from that page is viewable. This increases the visibility of the book and the links
to buy the book are listed right next to it. Either author or
publisher can submit a book to their program. I suppose submitting an electronic file from the
publisher is faster or one can submit the actual book. I have seen
many other publishers use this feature.